Will Berton (he/him)

Will is the creative mind behind Alchemist Society’s social media, but more than that—he’s a partner in bringing the brand to life online in a way that feels raw, real, and a little bit magic. As the founder of Deadfish Creative, he doesn’t just work with brands—he aligns with them. He’s drawn to brands that have a pulse, a story, and a little bit of chaos. If it’s weird, disruptive, and dripping with creative energy, Will is in.

At his core, he’s a creature of the dirt—literally. He finds beauty in the things most people overlook: bones, skulls, the texture of the earth after rain. He moves through the world like an animal himself—curious, observant, and always drawn to things with a wild edge. Whether he’s sifting through the woods collecting fragments of nature, or knee-deep in a creative experiment that makes absolutely no sense (until it does), he thrives in the unpolished, the undone, the deeply instinctual.

For Will, creativity isn’t a job—it’s an impulse. Whether it’s film, design, photography, or something completely unhinged that shouldn’t work but somehow does, he’s always chasing the next idea. His work isn’t about looking perfect; it’s about feeling alive.